About Us

Soy Sauce Media is comprised of a dedicated team of seasoned, smart & highly gifted creative professionals & is led by our three passionate managing partners.

We Stand for Something.

In all that we do here at Soy Sauce Media, we try our best to follow a set of core values that we believe in.

Integrity. We believe in doing the right thing. And that means treating our associates and partners with respect, fairness and honesty.

Communication. Open and honest dialogue is paramount to our success. That’s why we strive for transparent and consistent communication with all members of our esteemed and valued team.

Collaboration. We can’t do it alone. We recognize that a successful project takes a lot of people and coordination to help make it come to fruition. We encourage authenticity and respect our team’s individual gifts and originality. We want you to bring your best to the table.

Courage. Sometimes the least-traveled or least-popular path might actually be the best route to take. Which is why we encourage all of our collaborators to be bold and stand up for the projects they believe in.

Community. We believe the world is bigger than just us. To that end, we strive to motivate ourselves and our fellow colleagues to volunteer and team up with the just causes, groups and charity organizations. We rally our peers to take on projects that educate and help better the world in a meaningful way. We are all in this together.

Toni Howell

Toni brings nearly 20 years of broadcast and content experience. She has helped build and cultivate notable radio shows like Art Bell’s “Coast to Coast AM” and Michael Savage’s “Savage Nation” from one affiliate each into nationally-syndicated powerhouses. Toni has engineered, produced, and recorded a veritable who’s who of broadcast professionals–from political personalities like Rush Limbaugh and Glenn Beck to sports luminaries like Dan Patrick and Jim Rome and entertainment superstars like Delilah and Dr. Laura.

Brian Judy

Brian brings extensive marketing, advertising and brand-management experience. He has worked on both the client side and the agency side, most recently as a vice president of a boutique advertising agency in Seattle. Brian’s clients have ranged from start ups to Fortune 500 companies that have covered a broad span of industries from apparel and automotive to consumer packaged goods, financial, health care, technology, and travel/tourism.

Steve Poore

Steve brings over 13 years of major-market broadcast media advertising and station-management experience. He has built and executed extensive multimedia campaigns for national brands and is always looking to create the most effective and efficient ways to grow those brands. Steve has a knack for creating the right opportunity for every client, and often generates “out-of-the-box” thinking. Steve has also worked with some of the top professional sports teams’ broadcasts, including the Dodgers, Chargers, Padres, and Angels.